Friday, June 18, 2010
That's Just Poor Marketing
Oldsmobile went defunct in 2004. I can't believe they made it that long. In 1897 when the company was founded, wasn't there at least one guy who noticed that the name OLDsmobile could be a potential marking hurdle down the road? I mean who wants to buy a brand new car that has the word OLD right in the title of the make. Doesn't inspire much confidence for the consumer. I understand that the founder's last name was Olds, Ransom E. Olds, a name which leaves a lot of questions to be answered to be certain...Ransom? But Oldsmobile? I understand you want to have your name affliated with the company but there has to be a line drawn somewhere. Out of business in 2004. A pretty good run of over 100 years. But I wonder if the Olds family ever lays in bed at night and thinks, "what if?" What if our forefather just happened to be named Ransom E. Brandnew? Would the company still be in business? I guess we'll never know.
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